From the divine association of cannabis with Lord Shiva to reigning as the theme in movies like ‘Go Goa Gone’ and ‘Kapoor & Sons’, India sure has come a long way. Bhang, charas or marijuana are not new names – these have been used for recreational purposes and in festive occasions since ages. What makes it relevant today is the billion-dollar industry waiting to be explored as a cash crop. Rolling up the sleeves to make fortune in the industry, Yash Kotak, Co-founder & Director, Bombay Hemp Company (BOHECO) kick-started the business in hemp in 2013 when there was no other significant player in the same play. The company started by creating a platform aligning farmers, government, industry partners, researchers, scientists, lawyers to gain consensus to create products, brand them and make them accessible to users. Kotak mentions, “We wanted to explore how hemp can contribute to fulfil the basic necessities of mankind from its 250,000 uses. We narrowed down to providing medicine, shelter, food and clothing from hemp.”
FROM SEED TO SALES iHemp products started its journey in 2011 globally and obtained government licence to grow industrial hemp in Uttarakhand. The Indian Industrial Hemp Association (IIHA) is an NGO promoting Indian iHemp while B.E Hemp India focuses on making stationery and accessories from hemp as a greener alternative. Interestingly, have you thought of living in a place made of cannabis? Giving shape to this far-fetched thought, GreenJams Infrastructure designs hempcretes – bricks made from hemp by using agricultural waste from Uttarakhand as a raw material and focuses on bio-aggregate building materials. NHempCoalso makes hemp seed oil to cure skin diseases such as burn, pain, acne, pigmentation and allergy. A 2019 AIIMS study reported that about 7.2 million Indians had consumed cannabis in the past year despite its illegality for commercial cultivation.
この記事は Entrepreneur magazine の Autumn 2019 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Entrepreneur magazine の Autumn 2019 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
Chords of Success
For Saahil Goel, the deep-rooted passion for playing the guitar dates back to his high school days. Influenced by legends like Pink Floyd, Led Zeppelin, and the Pakistani band Strings, his musical journey mirrors his leadership style-balancing focus, discipline, and a collaborative spirit. Goel feels that playing guitar has enhanced his ability to balance focus and teamwork as a founder of an eCommerce shipping start-up.
IS YOUR RENT TOO DAMN HIGH?
Many small business owners struggle with their rents. Here's what to do.
HOW TO BOUNCE BACK FROM A BAD REVIEW
A one-star review can hurt your ego - and your business. But it's possible to prevent (and remedy!) this scary scenario.
HOW TO HIRE FOR THE FUTURE
Small businesses are struggling to find quality labor. So flip the conversation: Show workers how your business will set them up for opportunity.
You Can Hire Like Netflix
The streaming platform built an incredible team with a strategy called “talent density.” But you don’t need to be a tech giant to do it.
Speedy Growth Killed My Startup
We seemed to be rocking it - lots of press, major partnerships. Then we learned the harsh consequences of overlooking our customers.
Three Pivots to $100 Million
How do you find a working business model? Do it like Rowan-a brand that reinvented itself many times before finally piercing the ear-piercing market.
What Goals Actually Matter?
Some benchmarks are more important than others so what should you really care about? We asked six founders for their hardest-won lessons.
'Only the Strongest Are Going to Survive'
Brian Lee cofounded companies like LegalZoom and ShoeDazzle-and he believes a lot of conventional business wisdom is backward. Sure, it's harder to raise capital. But it's actually cheaper than ever to start a company.
HOW TRUST SAVED KFC
The former CEO of Yum! Brands explains how he turned around a struggling KFC-and the important lesson it offers for anyone in franchising.
