“OUR TARGET IS TO GROW FROM 270 FRANCHISE STORES TO OVER 500 FRANCHISE STORES IN INDIA IN THE NEXT THREE TO FOUR YEARS.” - GUNJAN SHAH, CHIEF EXECUTIVE OFFICER OF BATA INDIA LTD.
For a brand whose yesteryear jingle ‘First to Bata, Then to School’ evokes nostalgia for many and a company which has been in India for 90 years, the most difficult part, arguably, would be to shed the lethargy to compete with the contemporary. Not so for Bata, the footwear and accessory brand, though. With time, it is constantly evolving. At the cusp of digitization, the company decided to take proactive initiatives to cater to its consumers’ changing needs. It believes a brand’s success depends upon its ability to offer a cohesive online and offline consumer experience.
It was founded in 1894 by Tomas Bata, in Czechoslovakia. The footwear giant forayed into the Indian market in 1932 and soon became a household name for its school shoes. Bata has expanded its presence across functional, fashionable and casual styles.
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