The Business Of Couplepreneurs

Five couples share the highs and lows of running a business together. Read on to know how they couterpoise the act of love and business.

- Punita Sabharwal, Mohit Sabharwal and Kartik Sood

Desi Designers, Pardesi Clientele

FALGUNI PEACOCK, CREATIVE DIRECTOR,

SHANE PEACOCK, CHIEF CREATIVE DIRECTOR, FALGUNI SHANE PEACOCK

Designers Falguni and Shane Peacock had a flair for fashion since an early age. For being life long associated with their interest, the duo pursued education in fashion, and went on to work in the industry to gain some experience before launching their own fashion label, Falguni Shane Peacock in 2004.

Describing their design as avante-garde and edgy, the husband-wife duo say, “We like experimenting with opulent elements of surface ornamentation, incorporating them in an unconventional way into our designs. The silhouettes we create are modern and contemporary with a juxtaposition of our signature components like sequin, feather, prints and other embellishments.”

The designer couple is credited for having brought international recognition to the domestic fashion sphere. International celebrities like Beyonce and Lady Gaga have worn their couture. Further, the duo has showcased their collection in the international fashion weeks like the New York and the London Fashion Week.

On reflecting back on their journey spanning more than a decade-and-a-half, both Falguni and Shane feel overwhelmed. They say, “The reach and impact of our label over the last decade has been overwhelmingly impressive. Our clientele isn’t constrained within the country; we dress brides from all over the world.”

Citing team spirit as one of their reasons for success, the duo says, “Over the years, we have embraced every professional conflict with a level-headed discussion, where we weigh in practical solutions and then come to a conclusion unanimously.”