How IAQ Has Become A Usp For The Hospitality Industry

As the deteriorating air quality across cities in India has made frequent headlines, the hospitality industry and air purifying solution providers are going the extra mile to provide their guests with optimal IAQ. Akshay Nayak spoke to the industry experts to learn how IAQ has become a USP for the hospitality industry of the country

- Akshay Nayak

Air pollution has been on the rise in India for decades now. Reasons of which are over a dozen including booming infrastructure, swollen automobile sales in the country, and the overall increase in industrial output, among others, all summing up to the rising percentage of pollutants in the air.

As per a report by Central Pollution Control Board (CPCB), which reports on the air quality of 70 cities across India, for the period between October and November 2018, more than 40 cities had 'Moderate', 'Poor' and 'Very Poor' air quality on a scale with 'Good' and 'Severe' air quality conditions being the extremes. Moderate air quality, as per CPCB, translates to breathing discomfort faced by the people with lungs, asthma and heart diseases, while poor and very poor categories decode that even healthy residents will be faced with respiratory illness with prolonged exposure to the atmospheric air.

IAQ - the market

The hospitality industry experts feel that the residents and other industries in the country are well aware about the poor ambient air quality indoors for which an increasing demand for air purifiers, both resident and industrial, is witnessed from across the country. India's residential air purifiers market is projected to grow at a CAGR of over 29 per cent from the current US$ 14.14 mn to US$ 38.99 mn by 2023, backed by rapid urbanisation, increased purchasing power, expanding the urban population and deteriorating air quality, according to a report by PTI.

“In 2017, industrial air filters market stood at US$ 293.27 million and is forecast to grow at a CAGR of 6.07 per cent to cross US$ 392.63 million by 2023. Also, the need for frequent replacement of air filters in the construction sector is spurring demand for air filters,” the report further read.