![More Than Cosmetic](https://magarticles.magzter.com/articles/2854/564889/5fdb4a569661a/Sephora-Racial-bias-Black-owned-brands-SZA-George-Floyd-US-15-Percent-Pledge-Brother-Vellies-Aurora-James.jpg)
If you had walked by one of Sephora’s nearly 400 U.S. stores in May 2019, you would have seen in the window a large photo of a smiling Black woman accompanied by the slogan: “Color Up Close. Foundation for Everyone, Let’s Find Yours Together.” The displays featured other images of diverse models as well, enticing shoppers of all races into the store.
The campaign hit high streets and shopping malls at a crucial time for the mega-retailer. That month, singer SZA (aka Solána Imani Rowe) had accused employees at the company’s Calabasas, California, location of racially profiling her. Other customers followed up by sharing stories of discrimination on social media, leading Sephora to close all of its stores for an hour of mandatory racial bias training for its 16,000 employees. Then, to further demonstrate its commitment to inclusivity, the company tapped April Reign, the activist behind the #OscarsSoWhite social media campaign, to serve as an adviser and donated millions to racial justice organizations, including the NAACP.
But there was another problem: While the company championed diversity, just 3% of the brands carried in its U.S. stores were Black-owned.
This year, following the national reckoning over racial injustice sparked by the killings of George Floyd, Breonna Taylor, and others, Sephora is determined to do better. When fashion designer and Brother Vellies founder and creative director Aurora James launched the 15 Percent Pledge in May to challenge retailers to commit to carrying more Black-owned brands, Sephora was the first big company to sign on. Now the company is working to live up to this commitment.
ãã®èšäºã¯ Fast Company ã® Winter 2020/2021 çã«æ²èŒãããŠããŸãã
7 æ¥éã® Magzter GOLD ç¡æãã©ã€ã¢ã«ãéå§ããŠãäœåãã®å³éžããããã¬ãã¢ã ã¹ããŒãªãŒã9,000 以äžã®éèªãæ°èã«ã¢ã¯ã»ã¹ããŠãã ããã
ãã§ã«è³Œèªè ã§ã ?  ãµã€ã³ã€ã³
ãã®èšäºã¯ Fast Company ã® Winter 2020/2021 çã«æ²èŒãããŠããŸãã
7 æ¥éã® Magzter GOLD ç¡æãã©ã€ã¢ã«ãéå§ããŠãäœåãã®å³éžããããã¬ãã¢ã ã¹ããŒãªãŒã9,000 以äžã®éèªãæ°èã«ã¢ã¯ã»ã¹ããŠãã ããã
ãã§ã«è³Œèªè ã§ã? ãµã€ã³ã€ã³
![How's This for a Cliffhanger?](https://reseuro.magzter.com/100x125/articles/2854/1697867/H-xdcjh5P1716809434565/crp_David-Leitch-Kelly-McCormick-The-Fall-Guy-87North.jpg)
How's This for a Cliffhanger?
That poor henchman over there has a hammer stuck in his forehead.
![CREATOR ECONOMY](https://reseuro.magzter.com/100x125/articles/2854/1697867/0u8iWKpLe1716812641676/CREATOR-ECONOMY.jpg)
CREATOR ECONOMY
Carpe DM New platforms monetize intimate\" bonds between creators and their fans.
![MEDIA](https://reseuro.magzter.com/100x125/articles/2854/1697867/88cpf5VmS1716812334958/MEDIA.jpg)
MEDIA
Inside Cesar's Palace NBCUniversal News chairman Cesar Conde's empire was rocked by a recent revolt.
![CULTURE WARS](https://reseuro.magzter.com/100x125/articles/2854/1697867/AmQVizs8N1716812086910/CULTURE-WARS.jpg)
CULTURE WARS
IN 2013, RODZ AND GORE FOUND themselves chatting in a tent in the wilds of northern Utah, attendees at a conference at which guests reportedly paid up to $12,000 to do yoga, fish, and kibitz with fellow entrepreneurs, would-be investors, and the author and psychotherapist Esther Perel.
![CULTURE WARS](https://reseuro.magzter.com/100x125/articles/2854/1697867/x3OeAIGLM1716811963543/CULTURE-WARS.jpg)
CULTURE WARS
Tipping Point Stephen Miller's nonprofit is suing a startup over racial discrimination. The diversity of American business is at stake.
![WORK LIFE](https://reseuro.magzter.com/100x125/articles/2854/1697867/umJgvt5-e1716811701585/WORK-LIFE.jpg)
WORK LIFE
Nancy Reyes, CEO of the Americas at BBDO, answers our career questionnaire.
![POLITICS](https://reseuro.magzter.com/100x125/articles/2854/1697867/G5VPSpIvu1716811457738/POLITICS.jpg)
POLITICS
The Color of Money ActBlue has become the default fundraising machine for the Democratic Party. Here's why that's dangerous.
![PODCASTING](https://reseuro.magzter.com/100x125/articles/2854/1697867/_O0pJY9y51716811251427/PODCASTING.jpg)
PODCASTING
The \"Great Men\" Theory of Podcasting Listen up, the 21stcentury frontiersmen are talkingâa lot.
![WORLD CHANGING IDEAS](https://reseuro.magzter.com/100x125/articles/2854/1697867/khKXYtPG91716810835181/WORLD-CHANGING-IDEAS.jpg)
WORLD CHANGING IDEAS
FROM THE TINY SOUTH PACIFIC ISLAND OF NIUE ÑП THE BUSTLING STREETS OF PARIS, FROM GUINEA TO SAN FRANCISCO, PEOPLE ARE DEVISING SOLUTIONS TO THE WORLD'S GREATEST CHALLENGES.
![THE PERPLEXITY EFFECT](https://reseuro.magzter.com/100x125/articles/2854/1697867/IEvSGVT-B1716810448740/THE-PERPLEXITY-EFFECT.jpg)
THE PERPLEXITY EFFECT
WHEN YOU GOOGLE THE TERM \"PERPLEXITY AI,\" YOU GET A FAMILIAR-LOOKING RESPONSE: A LINK TO THE COMPANY'S WEBSITE FOLLOWED BY FOUR OTHER RELATED POPULAR QUERIES, A HANDFUL OF PUBLISHED ARTICLES, RELATED SEARCHES, AND AN ENDLESS SCROLL OF LINKS THAT IF PRINTED OUT MIGHT EXTEND FROM SAN FRANCISCO TO AUSTIN.