How Starbucks came up with an alternative to single-use straws
When Starbucks began developing a new nitrogen-infused cold brew coffee back in 2016, it realized it had a problem. The allure of the drink was its creamy, frothy top (much like that of a Guinness), but the traditional way of consuming cold coffee—through a straw— starts at the bottom. To showcase its Nitro Cold Brew, the company had to create an entirely new lid: a strawless design that resembles something like an adult sippy cup.
この記事は Fast Company の September 2018 版に掲載されています。
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この記事は Fast Company の September 2018 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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