Should people in creative jobs be subject to competitive markets forces? Popular belief says no. But research suggests that competition, in fact, increases creative output - up to a point.
The option you choose depends on your belief about the creative process. Ask any management guru about the factors that drive creativity and they’ll say something like: Creativity is an extraordinarily complex phenomenon almost entirely stimulated by intrinsic motivation instead of extrinsic pressure.
They might even argue that high-powered incentives may stifle creativity by crowding out intrinsic motivation. Creatives, they would say, should be left alone, free from competition, motivated by their own artistic commitments. Regardless of the number of contestants, the winner will always be the one with the most intrinsic motivation. You might as well go for the best firm (within your budget) from the start.
This is classic social psychology theory, which has gained wide traction in business schools and publications like the Harvard Business Review.
It is also not true.
Economists know that competition is the bedrock of a market economy, incentivising those who utilise their resources most efficiently. Those who cannot keep up with competitors are replaced by them. Yet the belief is widespread that creative enterprises – writing literature, performing an opera, designing a logo – shouldn’t be subject to competitive market forces.
この記事は Finweek English の 11 October 2018 版に掲載されています。
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この記事は Finweek English の 11 October 2018 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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