Jeanne Groenewald went from producing free-range chicken for her family to becoming a Woolworths supplier. She is not only passionate about the welfare of the birds she raises, but also strives to uplift her employees and the community of Grabouw in where her business is located.
If you buy free-range chicken from Woolworths, there’s a good chance you’ll be buying a bird that has been reared by Jeanne Groenewald, of Elgin Free Range Chickens, situated in Grabouw in the lush green Elgin valley. Groenewald first started raising chickens in 1996 because she wanted to feed her family nutritious fowl that was truly free-range and completely free of antibiotics or growth promoters.
When friends and family tasted Groenewald’s chickens and learnt that the birds were drug-free, stress-free, and free of animal by-products, they wanted to buy more poultry. Word got around, and by 2002 a state-of-the-art abattoir was set up in Grabouw. Seven years later, the farm was producing 48 000 chickens per week, and Groenewald was named the Top Producer for National Markets in the National Female Farmer of the Year Awards.
Today Elgin Free Range Chickens is the largest independent free-range-chicken operation in South Africa, producing over 100 000 birds per week.
What did you do prior to starting your own business?
この記事は Finweek English の 22 June 2017 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Finweek English の 22 June 2017 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
THE HEALTH OF SA'S MEDICAL SCHEMES
As the Covid-19 pandemic abates, finweek takes a look at the financial performance of some of the largest players.
The effect of Gilbertson's departure
With Ntsimbintle Holdings now the major shareholder of Jupiter Mines, it could change SA’s manganese industry.
Making money from music
Why investors are increasingly drawn to the music industry.
Conviction is key
Sandy Rheeder plays a critical role in Mukuru’s mission to open up financial services to the emerging consumer market in Africa through tailor-made technology solutions and platforms.
The post-pandemic toolkit
How CFOs can use technology to support growth.
Big city living exodus
Mini cities like Waterfall City and Steyn City are redefining city-style apartment living.
Big compact, big value
Handsome, with a hefty level of standard specification, the roomy Haval Jolion compact crossover is a great value proposition.
On barriers to entry
There are various ways in which a company or sector can achieve competitive dominance. They usually make for good investments.
Fear and greed in one index
To buck the trend, when markets are hot or cold, is a tough thing to do. However, it can deliver solid returns.
Africa's largest data centre facility coming soon
Vantage Data Centers plans to invest over R15bn for its first African data centre facility in Attacq’s Waterfall City.
