The Art And Science Of Food Plating
Food & Beverage Business Review|August-September 2018

For any business to succeed, the end product has to meet the expectations of the consumers on all fronts. One of the most important elements of attracting the customers is the presentation and the looks of the end product. Restaurant industry is no different. The dishes that the diners order must not only be delectable to satiate their taste buds but they must also be attractive to look so as to induce to savour them. Food and beverage presentation forms an important part of the success of an F&B outlet. This is especially true in our postmodern age. However, attractive presentation entails food for thought for the Chefs and F&B Managers. Ashok Malkani gets some expert opinions from the industry about the importance and modes of presentation of the food served.

Ashok Malkani
The Art And Science Of Food Plating

If one wants to make a success of a delicious dish that he/she has concocted, then he/she has to pay attention to the presentation too. The saying ‘People eat with their eyes first’ happens to be a true perception of the eating habits of people in general.

Everyone knows that enjoyment of the food is about more than how it tastes. No matter how tasty a dish may be, if it is served on a dirty plate, you will definitely not be induced to taste it. Well presented and plated food, it is believed, sells well. However, the taste of the food must back its attractive look.

That is one of the reasons why Chefs make painstaking effort to make a dish sparkle aesthetically, coffee shops waft the aroma of pastries and roasted beans into the street to garner crowd. Yes, enjoying food is a multi-sensory experience. Especially, nowadays, food presentation is as essential for the success of a dish as its taste.

But which of the senses is the boss? Research suggests that eyes lead the way; our tongues merely follow. Charles Spence, Oxford Professor of experimental psychology declared, “People's perception is typically dominated by what their eyes see."

Presenting Food is Crucial

Sarika Kamble, Executive Chef, Crowne Plaza Pune City Centre said, “The trend nowadays is what looks attractive tend to sell the most. The first impression of the dish creates an interest in the guest and therefore it is always suggested to have a dish with a great presentation. Guests these days are always open to trying something new & different.”

“We eat with our eyes first; our eyes have already judged it before we have tasted it. This makes visual appearance as important as the taste, which is why food styling and food presentations are important,” she affirmed.

この記事は Food & Beverage Business Review の August-September 2018 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

この記事は Food & Beverage Business Review の August-September 2018 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

FOOD & BEVERAGE BUSINESS REVIEWのその他の記事すべて表示
Healthy Food - An Attempt to Meet Diners' Desire
Food & Beverage Business Review

Healthy Food - An Attempt to Meet Diners' Desire

Sustainable Development Goal 3 (SDG 3), one of the 17 Sustainable Development Goals established by the United Nations in 2015, was about "Good Health and Well-being". This could be said to be an eye-opener and the source of making people aware of maintaining their health, which became more pronounced due to the Covid-19 pandemic. Consuming healthy food, since then, has become a significant - if not imperative - element in lives of almost everyone. And this healthy and nutritious food is also playing a significant role in the success of restaurants. Diners are now becoming more particular about the food they consume, making the F&B outlets offer a diverse and appealing menu of healthy food options. Ashok Malkani tries to evaluate how the restaurants and chefs are meeting this desire for nutritious food by customers and what are some of the healthy food options.

time-read
10+ 分  |
April May 2024
Combating Protein Deficiency
Food & Beverage Business Review

Combating Protein Deficiency

In a concerted effort to address the pressing issue of protein deficiency among the Indian populace, the Poultry Federation of India (PFI) with support from USA Poultry and Eggs Export Council (USAPEEC) recently hosted a session held on 18th May 2024 in New Delhi, which convened leading industry experts to underscore the indispensable role of poultry protein in addressing India's nutritional challenges.

time-read
1 min  |
April May 2024
Newest Beer Chugging Spot KLING Brewery
Food & Beverage Business Review

Newest Beer Chugging Spot KLING Brewery

Guzzle down the stress of a long workday with exceptionally crafted beers soon to be launched at Bengaluru's newest offering - KLING Brewery.

time-read
1 min  |
April May 2024
Caffe Allora Expands Presence
Food & Beverage Business Review

Caffe Allora Expands Presence

Caffe Allora unveils its latest venture with the grand opening of its sixth outlet at Phoenix Mall of Asia, Bangalore.

time-read
1 min  |
April May 2024
"No matter how many goals you have achieved, one should also set their sights on a better, higher one"
Food & Beverage Business Review

"No matter how many goals you have achieved, one should also set their sights on a better, higher one"

Hemant Yadav, Head - F&B Operations, Kylin Experience

time-read
3 分  |
April May 2024
Summer Menu Fiesta At Vietnom! - Saket DLF Avenue, New Delhi
Food & Beverage Business Review

Summer Menu Fiesta At Vietnom! - Saket DLF Avenue, New Delhi

Step into VietNom, where every corner is a canvas painted with the essence of Vietnam's charm and allure. It is indeed a sanctuary where every detail whispers tales of Vietnam's rich culture and natural beauty.

time-read
7 分  |
April May 2024
For Our Plates and Palates
Food & Beverage Business Review

For Our Plates and Palates

Nowadays, we keep on hearing about power food or health food, though I doubt whether many who use these smart jargons have a clear idea about what can quantify as power food or health food. Power foods contain some magical nutrients, which have made them the hot new superstars on the health horizon.

time-read
4 分  |
April May 2024
Cool Mocktails are Hot!
Food & Beverage Business Review

Cool Mocktails are Hot!

They are colourful, they are fruity, they are sweet, they can be tangy, and overall, they are extremely refreshing, especially in a tiring scorching summer day.

time-read
5 分  |
April May 2024
Melon - Versatile to Beat the Heat
Food & Beverage Business Review

Melon - Versatile to Beat the Heat

Low in calories and fat but high in essential vitamins, minerals and water content, melons are ideal choices to beat the heat. Add this versatile fruit in your diet and stay well nourished as it will keep you hydrated.

time-read
4 分  |
April May 2024
Summer Menu Fiesta
Food & Beverage Business Review

Summer Menu Fiesta

Whether you are in a mood to have a bountiful of fresh summer W produce or a fusion of Mexican Indian delights, or a fresh take on summer coolers, there is something for every palate in chefs' well-curated summer menus.

time-read
6 分  |
April May 2024