A New Food Week: Milan To Come Alive With Flavours, Experiences And Ideas

In May 4-11 this year, Milan will come alive with flavours, experiences and ideas.

Thanks to the inspiration provided by TUTTOFOOD - and with support from the Lombardy Region, the City of Milan and Confcommercio - now food and wine will also have its own dedicated week.

There are to be dozens of events over the eight days, from the streets to the most prestigious locations, and ranging from cooking demonstrations to lifestyle events to laboratories, all the way to cultural seminars and charity initiatives.

The famous Three Fs – Fashion, Furniture and Food – have notoriously been the flagship products of ‘Made in Italy’ throughout the world. And all three see Milan as being the hub most open to innovation and experimentation. While the city already celebrates the first two industries with its fashion and design weeks, the third area of excellence – food and wine – has been missing its time in the spotlight throughout the season, with an event able to condense a series of one-of-a-kind appointments into just a few days.

TUTTOFOOD, the leading food & beverage show in Italy and among the top three events of its kind in Europe, has decided to fill this gap. As part of its 2017 edition, TUTTOFOOD will take its know how outside the exhibition centre gates in order to promote a large celebration of healthy eating from May 4 - 11. This event is to involve the entire city, with which it has had an ever greater exchange of ideas thanks to the legacy of the spirit of EXPO, which was focused on themes of nutrition.