Better Quality of Life through Better Packaging for More People

An Insider View of Chakravarthi AVPS, Global Ambassador World Packaging Organisation for FOOD MARKETING & TECHNOLOGY Magazine, India

The vision statement of World Packaging Organisation is Founded 1968 in Tokyo by visionary leaders from the global packaging community, the apex body of packaging: The World Packaging Organisation

“ Better quality of life through better packaging for more people „

• Encourage the development of packaging technology, science, access, and engineering;

• Contribute to the development of international trade; and

• Stimulate education and training in packaging.

Our primary activities are to promote education through meetings, special activities, and publications, and sponsor an international packaging design awards program, the WorldStar the highest packaging excellence award, and further to facilitate contact and exchange among the various national institutes of packaging.

We are aware a significant percentage of food never meets its purpose, that of nourishing the hungry and the usual thought is that food and its packaging material ought to be safe, and the concern is safe delivery and preparation of the packed food for the consumer.

Protecting any product that is packed is the primary function of any packaging. Ensuring that product safety at all stages from the source of production until it reaches customer is the prime objective and packaging contributes to this throughout the supply chain gamut. Good packaging contributes to providing safe and hygienic food around the world