Covid-19 Intensifies Consumers' Interest In Well-Being And Eco-Friendly Products

Healthy ingredients and label transparency are more important to consumers than ever before following the COVID-19 pandemic, concludes a new global survey commissioned by the market research company FMCG Gurus on behalf of BENEO.

The results show that across the globe consumers are becoming more conscious about their wellbeing - particularly immunity - as they question their vulnerability to disease and illness. They are also concerned about the environment and whether the virus’ impact has been intensified because of increased levels of environmental damage. As a result of these attitudinal shifts, consumers are looking to purchase food and drink products that increasingly promote well-being and sustain their energy in challenging times, whilst minimizing impact on the environment.

GOOD FOR YOU AND THE ENVIRONMENT

Environmental concerns have been heightened as a result of COVID-19.

This is in part due to some consumers questioning whether issues such as air pollution have increased respiratory issues, making people more vulnerable to the disease. This concern is being translated into altered buying patterns, with 60% of consumers now being more attentive to the impact that their food and drink has on the environment.