During lockdown, the home has become a focal point. It’s where we work, eat, play, and connect with our families and friends. We saw the rise of the at-home occasion, as people were restricted in their movement. They actually found, probably to their surprise that they like spending time at home, cooking for themselves. Obviously, there will be some changes shortly. People will go out again. They will go to malls. But I do think that the affinity for the at-home occasion has risen and that companies will need to really be very thoughtful about how they tackle the different at-home occasions in order to continue to be successful going forward. Quick-fix meals, do-it-yourself meal kits, packaged foods and ready to eat products have seen a huge and sustained uptick in demand during the lockdown. Even as overall consumption has declined, the portion allocated for at-home categories has climbed. What we buy has changed across categories.
In a post-pandemic world, this challenge of anticipating consumers’ needs, and measuring and managing innovation to address those needs, is likely to get tougher as a result of massive, lasting behavioral disruption across consumers, categories, and channels. Consumers are placing greater priority on necessities, seeking larger sizes, shelf-stable and easy-to-prepare products, as well as products that deliver a higher value. They’re shifting their shopping behavior to online and direct-to-consumer channels. Changes in disposable income and consumer attitudes increasingly favor brands that stand for trust, safety, health, and value.
この記事は Food Marketing & Technology - India の October 2020 版に掲載されています。
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この記事は Food Marketing & Technology - India の October 2020 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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