The Company's Wide Range of Products Cover Servings from Breakfast to Dinner

Food Marketing and Technology Magazine in an interview with Dr K Rathnam, CEO, Milky Mist, asked him about the company’s future plans and the future of the dairy industry. The company has 150 SKUs and is present in the entire South India states as well as in Goa, Maharashtra, the North East, Orissa besides other states.

- Dr K Rathnam

1 COULD YOU TELL US ABOUT YOUR PAST ASSOCIATION WITH INTERNATIONAL ORGANISATIONS SUCH AS FAO, UNICEF? WHAT WAS THE LEARNING?

I have been associated with FAO and UNICEF for development of ready-to-use therapeutic food for severely malnourished children. The project was to develop a product which was superior than what was developed and manufactured by others and to produce and supply the same to UNICEF under annual contract mode. My second assignment with FAO was to guide them for development of cold chain for milk for the third world countries. In both the assignments I was closely associated with international agencies as well as experts. The best learning from both these assignments was how international agencies are working towards humanity and upliftment of the underprivileged. Through my association I could, in a small way, contribute in their endeavour to overcome nutrition deficiency

2 YOUR PRESENT ROLE AS CEO OF MILKY MIST DAIRY WHAT ARE YOUR TOP PRIORITIES?

As CEO of Milky Mist, my top priorities are:

i) Bringing latest technology ii) Development of innovative products

iii) Expand the company’s market and make Milky Mist a pan India brand.

3 HOW DO YOU SOURCE YOUR MILK AND MAKE SURE THAT YOU GET QUALITY RAW MATERIAL?

Milky Mist sources milk directly from the farmers. We do not have any agent system in the entire operations. We also have clean milk programme implemented at village level which is being monitored and controlled by a well-trained procurement team. We have direct interaction with the farmers who are covered under financial We have the best analytical equipments both at the farm level and at the plant level thereby ensuring quality raw material.