The Indian Tortilla Is Quiet Flavourful!

Different Flavour Trends, Market Scenario, Supply and Demand

- Naveen Bhandari

Changing consumer lifestyles which is increasingly become fast paced has resulted in people looking for options in the food category that is readily available to consumption or can be easily cooked. This along with the increasing disposable incomes could be the reason why snacking industry has seen a tremendous growth over the past few years. As per a report by Nielson, the sales in the snacking category had grown more than six fold from a modest 8000 crores in 2004 to 47,000 crores in 2013. One of the snacks that is gaining much attention and there by consumption is a north Indian snack called Khakhra, which is progressively becoming a healthy snack substitute for potato chips, biscuits and other snack items. The primary reason for this is attributed to, Khakhras being roasted and not fried and also because it is made of wheat.