Different Flavour Trends, Market Scenario, Supply and Demand
Changing consumer lifestyles which is increasingly become fast paced has resulted in people looking for options in the food category that is readily available to consumption or can be easily cooked. This along with the increasing disposable incomes could be the reason why snacking industry has seen a tremendous growth over the past few years. As per a report by Nielson, the sales in the snacking category had grown more than six fold from a modest 8000 crores in 2004 to 47,000 crores in 2013. One of the snacks that is gaining much attention and there by consumption is a north Indian snack called Khakhra, which is progressively becoming a healthy snack substitute for potato chips, biscuits and other snack items. The primary reason for this is attributed to, Khakhras being roasted and not fried and also because it is made of wheat.
この記事は Food Marketing & Technology - India の June 2018 版に掲載されています。
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この記事は Food Marketing & Technology - India の June 2018 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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