Synonymous with ethnic wear in the country, Fabindia has found the formula that balances social impact with scale
William Nanda Bissell, managing director, Fabindia Overseas Pvt Ltd, doesn’t even call it a store. “This will be our first retail experience centre,” he says. “It will have lots of things for every member of the family.” A wellness centre, cafe, alteration unit, and a kids’ zone will be part of this experience centre. And if this proves to be a success, Bissell has plans to roll out 40 such experience centres across the country in 18 months. “We are now looking at a new face of retail where we are transitioning from retail as being a product transaction to retail as an experience.”
Over the last decade-and-a-half, Bissell—and Fabindia—has built the right foundation to make such transformatory moves.
Take just the last financial year. Seated in his corner office, in Okhla Industrial Area, Phase-2, New Delhi, 50-year-old Bissell looks back at FY16—when the company undertook its largest retail store rollout in the country—with satisfaction. “The store rollout was 29. This year [FY17] we have projected for 32 new stores,” he says and then arches his eyebrows to add, “In the next financial year [FY18], we are planning on opening between 60 and 80 stores.” If all goes according to plan, FY18 could well be a watershed year in the company’s 67-year-old history.
この記事は Forbes India の January 20, 2017 版に掲載されています。
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この記事は Forbes India の January 20, 2017 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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