How Johny Hot Dog, an unassuming street food outlet in Indore, serves up the most-ordered dish on Uber Eats in all of Asia Pacific—a vegetarian hot dog
Burger King. McDonald’s. Domino’s. And then a small wonder.
A string of global bigwigs commanded a big bite of the first ever Uber Eats APAC Restaurant Partners Awards 2019. Held in Hong Kong as part of the Uber Eats Future of Food Summit in July, the final award of the night dished up a moment of surprise: The ‘Most Popular Menu Item in Asia Pacific’ was not the Big Mac or pepperoni pizza; it was a vegetarian hot dog from Johny Hot Dog (JHD)—a 120-sq-ft stall in the small city of Indore, run by a 60-year-old, unassuming man who had stepped on his first international flight to accept the global recognition.
Dadu, as Vijay Singh Rathore is fondly known in his city, gingerly walked on stage dressed in a baggy suit, visibly overwhelmed and tearyeyed. A slight, balding man with a greying moustache and eyes that smile, Rathore is the quintessential Indian grandfather, fitting to his moniker. He speaks no English. As a host of people come up to congratulate him, he mumbles, smiles and joins his hands, letting his friend (who travelled with him since he was uncomfortable making the trip alone) do the talking.
We meet again a month later, this time on his home turf: Indore. Now dressed in an apple-green T-shirt and casual khakhi pants, Rathore is more at ease. I reach the stall at about 11.30 am, after the breakfast rush has wound down. But the lunch hour is about to begin and people are already lining up.
JHD is one of the many roadside stalls across Chappan Dukan, a food bazaar with a long line of street food vendors. As the crowd swells through lunch time, it’s obvious which is the most popular stall—so much so that a smattering of Uber Eats drivers, wearing their signature bright green, is visible milling about across the street, waiting until the next order for JHD beeps on their locationbased apps. JHD caters to 3,000 Uber Eats orders a day on average, going up to 4,000 on weekends.
この記事は Forbes India の September 13, 2019 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は Forbes India の September 13, 2019 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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