![Locks of Luxury](https://magarticles.magzter.com/articles/841/559013/5fbc9f03a3392/Locks-of-Luxury.jpg)
Arnaud Plas, co-founder, and CEO of Prose, is anxiously awaiting the arrival of a 60-foot, 10-tonne bespoke machine he has spent two years building. Currently in pieces on a boat somewhere in the middle of the Atlantic, en route to Brooklyn from Normandy, France, the enormous new piece of equipment will let him scale his ultra-luxe shampoo company by churning out up to 30,000 custom mixed bottles a day. Each will cost $25 for 8.5 fluid ounces, around 10 times the cost of the equivalent amount of regular old Pantene.
Prose is on track to hit $50 million in revenue this year, more than triple last year’s figure and above its most optimistic pre-pandemic projections. It also expects to be profitable for the first time next year, helped by a large number of returning customers (55 percent made repeat purchases in the latest 12 months, far above what Plas says is more typically 30 percent for the industry). The company, which has raised $25 million in venture funding, is worth an estimated $350 million.
“We knew that [without the machine] we were a boutique hair care brand in New York, which was not the ambition of the company,” says Plas, 39, who previously worked at L’Oréal. His ambition, instead, is to get big: To turn his budding shampoo company into a major player in the $850 million high-end hair care market.
ãã®èšäºã¯ Forbes India ã® December 4, 2020 çã«æ²èŒãããŠããŸãã
7 æ¥éã® Magzter GOLD ç¡æãã©ã€ã¢ã«ãéå§ããŠãäœåãã®å³éžããããã¬ãã¢ã ã¹ããŒãªãŒã9,000 以äžã®éèªãæ°èã«ã¢ã¯ã»ã¹ããŠãã ããã
ãã§ã«è³Œèªè ã§ã ?  ãµã€ã³ã€ã³
ãã®èšäºã¯ Forbes India ã® December 4, 2020 çã«æ²èŒãããŠããŸãã
7 æ¥éã® Magzter GOLD ç¡æãã©ã€ã¢ã«ãéå§ããŠãäœåãã®å³éžããããã¬ãã¢ã ã¹ããŒãªãŒã9,000 以äžã®éèªãæ°èã«ã¢ã¯ã»ã¹ããŠãã ããã
ãã§ã«è³Œèªè ã§ã? ãµã€ã³ã€ã³
![Home-Cooked Meal Is Now Greatly Valued](https://reseuro.magzter.com/100x125/articles/841/654797/60ae164605d5d/crp_home-cooked-meal-is-now-greatly-valued.jpg)
Home-Cooked Meal Is Now Greatly Valued
The pandemic has also brought with it an improved focus on hygiene, use of technology in dining, rise of cloud kitchens and resurgence in popularity of Indian ingredients
![Paytm 3.0 - Reaching Near Breakeven In Two Years](https://reseuro.magzter.com/100x125/articles/841/663791/60ab8d2a4bf54/crp_Paytm-30.jpg)
Paytm 3.0 - Reaching Near Breakeven In Two Years
As of 2020, Vijay Shekhar Sharmaâs super app for financial services had run up losses in thousands of crores. Now, as digital payments gets yet another boost courtesy Covid-19, heâs hopeful of reaching near breakeven in two years
![THE PANDEMIC HAS CAUSED WOMEN GREATER LABOUR PAIN](https://reseuro.magzter.com/100x125/articles/841/654797/60ae17cd0e9bc/crp_THE-PANDEMIC-HAS-CAUSED-WOMEN-GREATER-LABOUR-PAIN.jpg)
THE PANDEMIC HAS CAUSED WOMEN GREATER LABOUR PAIN
Covid-19 has shown that women are more likely to face the brunt of job losses than men, and find fewer opportunities when they want to resume. That apart, several have to deal with increased hours of unpaid work at home and even domestic abuse
![LEADERSHIP WILL BE ABOUT SEEING THE BIGGER PICTURE](https://reseuro.magzter.com/100x125/articles/841/654797/60ae1af5cfab8/crp_LEADERSHIP-WILL-BE-ABOUT-SEEING-THE-BIGGER-PICTURE.jpg)
LEADERSHIP WILL BE ABOUT SEEING THE BIGGER PICTURE
Leaders must not only guard their teams first during a crisis, but also deal with stakeholders with respect and dignity. And apart from pursuing business goals, they should remain committed to our planet and the environment
![PHILANTHROPY SHOULD BE HUMBLE, BUT NOT MODEST](https://reseuro.magzter.com/100x125/articles/841/654797/60ae1967a0da1/crp_PHILANTHROPY-SHOULD-BE-HUMBLE-BUT-NOT-MODEST.jpg)
PHILANTHROPY SHOULD BE HUMBLE, BUT NOT MODEST
Apart from building a flexible and resilient framework for the future, philanthropists, civil society and the government must work in tandem so that every rupee is absorbed on the ground
![INTEGRATED HEALTH CARE, TECH WILL DISRUPT SECTOR](https://reseuro.magzter.com/100x125/articles/841/654797/60ae1485653f9/crp_INTEGRATED-HEALTH-CARE-TECH-WILL-DISRUPT-SECTOR.jpg)
INTEGRATED HEALTH CARE, TECH WILL DISRUPT SECTOR
While clinical research will get a boost, having a skilled workforce and public spending on health care will be challenges in the near term
![DIGITALISATION WILL HELP IN VALUE CREATION](https://reseuro.magzter.com/100x125/articles/841/654797/60ae1c6e0da38/crp_DIGITALISATION-WILL-HELP-IN-VALUE-CREATION.jpg)
DIGITALISATION WILL HELP IN VALUE CREATION
As the pandemic brings technology and innovation to the core of business and daily life, the next decade will see about 150 million digital-first families in India
![Industry 4.0: Climate Revolution?](https://reseuro.magzter.com/100x125/articles/841/663791/60ab84a0b9b6a/crp_Industry-40-Climate-Revolution.jpg)
Industry 4.0: Climate Revolution?
Augmenting sustainability alongside digital capabilities is an economic, competitive and global opportunity for Indiaâs businesses, but regulations need to reflect intent
![EV Dream Still Miles Away](https://reseuro.magzter.com/100x125/articles/841/663791/60ab86420df61/crp_EV-Dream-Still-Miles-Away.jpg)
EV Dream Still Miles Away
Electric vehicles have remained a buzzword in India for years. But not much has moved on ground due to high upfront costs, range anxiety and charging infrastructure
![Living Waters](https://reseuro.magzter.com/100x125/articles/841/663791/60ab8849118cb/crp_Living-Waters.jpg)
Living Waters
A virus has caused us to scramble for oxygen but our chokehold on the environment is slowly strangling the very waters that breathe life into us. The virus is a timely reminder: We are merely consumers, not producers of lifeâs breath on this planet