Building the Wonderla amusement parks into a profitable business has been a roller-coaster ride for Arun Chittilappilly
However, despite travelling the world in search of new rides on which to scream your lungs out, Arun’s most expensive splurge was actually made at home. Mission Interstellar, at Hyderabad’s Wonderla, is a virtual reality-based five-minute space-themed ride that can seat 60 people. It was designed in India by Wonderla engineers. “We imported the machines from Italy and got a Hollywood studio to make the movie for the ride,” says Arun. It cost about ₹40 crore.
In a country that has seen middleclass incomes rise, and urban outdoor activities fall, entertainment parks are where families can go for a day of fun. “What do we do when we want to step out of the house? The nearest mall or movie theatre are our limited options,” says Snigdha Sharma, vice president of equities at brokerage firm Axis Capital. “These guys provide that differentiated play when you want to spend an entire day out with a group of friends or family.”
この記事は Forbes India の July 6, 2018 版に掲載されています。
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この記事は Forbes India の July 6, 2018 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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