Rudi Hidayat’s V2 Indonesia is expanding its business in high-end audio.
Higher levels of craftsmanship, technology, and innovation come with a price, this truism also applies to premium audio systems. Audiophiles or hi-fi aficionados are willing to spend enormous amounts of money for the perfect sound reproduction, and these people are the ones who are catered to by PT V2 Indonesia. The company currently distributes various high-end audio brands such as British audio maker KEF and Canadian company NAD. Popular high-end speakers from KEF come at a price of Rp 60 million to Rp 250 million, while NAD recently launched its newest compact amplifier the M10, which has a not so compact price of Rp 43 million. The business has been booming for V2 Indonesia, both online and offline and it recently opened boutiques for KEF and Musique, which offer multi-brands, both located in prestigious shopping malls.
“For high-end customers, it’s all about the experience, so our boutiques need to be comfortable and able to showcase our products properly,” Rudi Hidayat, founder, and CEO of V2 Indonesia says.
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