The Business Connector

GudangAda aims to bridge the technology gap across Indonesia’s FMCG supply chain by digitizing transactions between traders.

- Robert Yota

Fast-moving consumer goods (FMCG) consumption in Indonesia is at an all-time quarterly high. According to the government’s statistics agency BPS’s data, domestic food and drink (excluding restaurants) spending amounted to Rp 930.67 trillion in the first quarter of this year, up 10.34% from the same period last year. In addition, the country’s FMCG market is currently valued over $50 billion and has been growing annually at 8% in the previous years. The ongoing COVID-19 pandemic didn’t seem to faze the FMCG industry in the country as a large proportion of the population either kept on shopping at supermarkets or started switching to e-commerce marketplaces to purchase groceries. On the other hand, large-scale social distancing measures (PSBB) have made it more difficult for wholesalers and retailers to conduct face-to-face transactions. With this pain point in mind, PT Gudang Ada Globalindo (GudangAda) has been able to capitalize on the situation and emerge as a rapidly-growing B2B marketplace for FMCG traders.

GudangAda was founded in October 2018 by Stevensang, who is a veteran in FMCG logistics. He spent 11 years at FMCG company Orang Tua Group - from 2012 to 2017 as former chief of retail & distribution and from 2006 to 2012 as CEO of PT Arta Boga Cemerlang, a distribution company and subsidiary of the group. And in total, Stevensang has over 25 years of experience in the FMCG industry.