Thumping Revolution

W Hotel’s Wake Up Call Fest brings luxury to the music festival scene

- Yessar Rosendar

W Hotels is a brand with a long-standing passion for music and this year it took that strong drive to another level with the Wake Up Call music festival. The brand has hosted three Wake Up Call Festivals this year at W Hotels around the world, starting at W Hollywood and W Barcelona in September and most recently at W Bali - Seminyak last October. Throughout the weekend, guests were treated to the sounds of renowned international artists, from Tove Lo, Angus & Julia Stone and Sam Feldt to hip local artists such as Kimokal across two stages that entertained around 5,000 people over two days at the hotel.

The music festival carried a luxury element as it was held at the hotel, where the day begins and ends in posh accommodations. In between sets, music lovers were able to relax poolside, chill out at the hotel’s spa, take wellness–fitness classes, or retreat to the comfort of their rooms.

“A music festival feels like a natural evolution. We are always looking for the next step, it’s almost like the nature of the brand is looking over the next hill and wondering, what is the next thing we can do?”, Anthony Ingham, the Global Brand Leader for W Hotels Worldwide and The Luxury Collection, says in an exclusive interview with ForbesLife Indonesia.