AgroLife Creates a New Niche

THE COMPANY BANKED ON CHEMISTRY-LED PRODUCTS TO DOMINATE NEWER SEGMENTS.

- JOE C. MATHEW

31% Rise in revenue in FY21, to ₹905.5 crore

IN 2020, NEW DELHI-BASED agrochemical company, Best Agrolife Ltd, launched dinotefuran , a new generation insecticide for pests such as Brown Plant Hoppers and whiteflies. The market had similar products for six years. Still, Best Agrolife was able to corner 27% market in a year. What worked was company’s backward integration to make the product end-to-end at a time when everyone else was importing from Japan and repackaging and selling in India. Best Agrolife’s cost advantage expanded the market from 1,000 MT (metric tonnes) to 1,350 MT, from ₹400 crore to ₹450 crore. “We took a big share, over ₹100 crore, as several of our competitors also began sourcing it from us instead of importing,” says Raajan Kumar Ailawadhi, executive director, Best Agrolife.