FOR A SLICE OF THE PIE
$110 billion FMCG market size in 2020; projected to touch $220 billion by 2025.
$24.53 billion Personal care market in 2022; expected at $33.3 billion by 2023.
$35 billion Branded food market in 2022; expected at $70 billion by 2025.
OVER 25% of demand for Hindustan Unilever (HUL) has come from digital channels in the past year. The ₹52,446 crore revenue fast-moving consumer goods (FMCG) company has also launched five digital-first beauty brands. The company’s expanding online presence is reflected in its B2B app, Shikhar, which now has over one million retailers.
The ₹14,709 crore Nestle India, country’s largest listed food company, has launched its own direct-to-consumer (D2C) platform, MyNestle, which delivers Maggi noodles, Nescafe and Milkmaid directly to consumers. Also on offer are gourmet chocolates, baby food, health food and protein-based beverages. The company has launched over 100 products over past couple of years.
Similarly, FMCG arm of the cigarettes-to-hotels conglomerate, ITC, now earns more than 10% revenue from digital platforms. Its D2C platform, ITC Store, is the go-to place for ready-to-cook delicacies, chocolates, plant-based meat, premium skincare products and stationery. ITC has also acquired popular D2C brands Yoga Bar and Mother Sparsh to expand into adjacent categories.
この記事は Fortune India の March 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Fortune India の March 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン