The Relaunched Iconic Jawa Motorcycle Brand Is Pitted Against Another Legend, The Royal Enfield, In A Battle For The Premium Motorcycle Segment In The World’S Largest Two-Wheeler Market.
Bikers have never been so spoilt for choice in India. Over the past few years, some of the world’s coolest bikes from the iconic Harley-Davidson to the Kawasaki Ninja have rolled into the market, pumping adrenaline junkies with excitement over the rev of an engine and the thrill of speed.
In November, bikers across the country felt a similar rush. The reason: Royal Enfield, a classic U.K. brand now manufactured by India’s Eicher Motors, launched two new models after four years. A day later, Classic Legends, part-owned by Mahindra & Mahindra (M&M), revived the old Czech brand, the Jawa, in the country after nearly five decades.
TWO CLASSIC MOTORCYCLE brands in two days. Bikers in India couldn’t keep calm. But with competition in the world’s biggest two-wheeler market heating up, motorcycle manufacturers are revving up to grab a larger slice of the pie. Both Eicher Motors and Mahindra are pitted against each other in the race for the premium motorcycle segment in the two-wheeler market of 20 million a year. It’s almost like a clash of the classics: Both the Jawa and the Bullet have a great deal of nostalgia attached to them. Who can forget Bollywood stars Amitabh Bachchan and Vinod Khanna riding the much-loved Jawa motorcycle in the 1977 hit, Parvarish? And many young Indians still tear up as they remember the Bullet as the bike of their fathers. “Nostalgia is always a big draw in motorcycling. The Triumphs and the Harley-Davidsons of the world have shown that there are enough customers if the motorcycles are refreshed to sport modern technology,” says Adil Jal Darukhanawala, editor, Fast Bikes India, a popular magazine.
この記事は Fortune India の January 2019 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Fortune India の January 2019 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
IN GOOD COMPANY
BIRDS OF A FEATHER MAY FLOCK TOGETHER, but what about other collectives of critters-and what do you call them when they do?
Sense or Nonsense?
Why some birds can taste and smell - but others can't
Food-Focused and Fierce
Meet Canada jays and learn why they eat almost anything they can find
Sparrow Look-Alikes
Distinct sounds help separate these similar species
ON THE MOVE
Birds approach the challenges of migration in surprising ways. Learn about how they walk, swim or take the scenic route during their travels.
Embracing the Darkness
From black plants to moody decor, Gothic garden elements can offer a unique outlet to express your dark side
Autumn Wonders
Fall colors offer befitting backdrops for these stunning reader photos
Red-Hot Plants
Scarlet-hued berries add a pop of color to any garden
YOUR OWN Perfect Prairie
Learn how to cultivate an oasis of grassland flora in your backyard
Maple Mania
Amazing facts about this fall foliage mainstay
THE GE NERAL
How ELIZABETH PRELOGAR, America's low-key, high-powered solicitor general, is holding the Supreme Court's feet to the fire
HELLA, YES
Thirty years into her career, Dutch design star Hella Jongerius proves the best ideas-and objects are those that grow and transform along with us
BAD FAITH
From exiled actors to academics, influencers to intellectuals, VF gets under the hood of the Catholic right's celebrity conversion industrial complex
Boys and THEIR TOYS
Inside the hypermacho, Bible-thumping alt-tech universe trying to take on Silicon Valley-from El Segundo
STRANGER Things
The Democrats' short hot summer of \"weird\"
CHARM SCHOOL
In the hands of Ashe Leandro, a historic New York City house gets a delightful makeover
FUNNY BUSINESS
NEARLY 50 YEARS AGO, SATURDAY NIGHT LIVE LAUNCHED A REVOLUTION THAT CHANGED COMEDY, TELEVISION, AND THE MOVIES. NOW DIRECTOR JASON REITMAN HAS RE-CREATED THE CHAOTIC HOURS BEFORE SNL'S FIRST EPISODE. LIVE FROM NEW YORK, IT'S 1975!
A House Divided
The Mellon dynasty has long been known for its old money refinement and discretion. But when TIM MELLON became Donald Trump's biggest donor many members of the family were mystified-and not afraid to talk about it
VANITIES
MAISY STELLA knows how to think outside the box
Changed for Good
Blending architectural styles, the new movie Wicked ventures off the beaten yellow-brick path
Staying Present
At his Manhattan apartment, Queer Eye star and first-time homeowner Antoni Porowski leans into the moment
Going Big
From her vast new studio in the South of France, ceramist Olivia Cognet ups the ante
Table Talk
Gae Aulenti's 1965 marble Jumbo table still has outsize appeal
Earth Tone
In Mexico's Valle de Guadalupe, a new wellness resort looks to the land
BOTH NOW SIDES
SELENA GOMEZ is seriously in loveand making the best work of her career. With the audacious Emilia Pérez hitting theaters and Only Murders in the Building returning to TV, the actor, singer, entrepreneur, and mental health advocate talks, about the climb
shades of eden
In her magical LA garden, artist Mimi Lauter contemplates the cycle of life and the rapturous power of color
GIVE AND LET GIVE
MELINDA FRENCH GATES is speaking out for the rights of women and girls, embracing her role as godmother to her fellow philanthropists, and getting political, even when it's a little uncomfortable.
mother nature
Taking inspiration from her own childhood memories, Jennifer Garner crafts a cozy California home and garden where she and her family can put down roots
THE BILLIONAIRE'S SECRET
THE GERMAN INDUSTRIALIST KLAUSMICHAEL KUEHNE, BORN IN 1937, IS ONE OF THE RICHEST PEOPLE IN THE WORLD, WITH MORE MONEY THAN KEN GRIFFIN, OR MACKENZIE SCOTT, OR FRANÇOIS PINAULT. WHERE DID HIS FAMILY FORTUNE COME FROM? THE NAZIS KNOW
BOTH SIDES NOW
Celebrated for his fantastical, genderfluid fashions, designer Harris Reed brings the same rule-flouting approach to a petite London apartment