We’ve seen very positive first feedback from customers and enthusiasts demonstrated by a strong order bank. With its innovative design, the Taycan is a real eye catcher but even more so it is a Porsche, a true sports car, featuring high-end quality and comfort.
People adapt if they are convinced that a product meets their needs and expectations. Hence, following the recent launch of our first fully electric car, the Taycan, we are focusing extensively on providing test-drive opportunities. It’s the best way to showcase high-powered electric performance, instant torque, and multiple accelerations at full power.
What are some of the near- to longterm goals for Porsche’s electrification programme?
Our E-Performance programme is a vital pillar of our company strategy, in line with our positioning as an emotive sports car with a focus on dynamic driving, design, quality and sustainability. Our product plan unites the brand’s tradition with the future, with a trio of drive systems comprising emotive, petrol-driven cars, dynamic plug-in hybrids and innovative, electrically powered sports cars.
We remain true to our pioneering role with product offensives such as the expansion of the Taycan range, our first fully electric product offer, and the growing hybrid range with our new Panamera. In addition, we are focusing on the expansion of the charging infrastructure. We also recently announced our participation in a pilot project in Chile that is expected to yield the world’s first integrated, commercial, industrial-scale plant for making synthetic climate-neutral fuels (efuels).
この記事は Gulf Business の January 2021 版に掲載されています。
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この記事は Gulf Business の January 2021 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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