Global food conglomerate Nestlé is confident that the Middle East market will perform well despite the current instability in the region, especially in areas like Syria, Iraq and Yemen.
The company officially opened its 18th factory in the region in Dubai last month, which will manufacture culinary products such as Maggi soups as well as Nescafe coffee mixes.
Plans for the Al Maha factory in Dubai South were publicly announced in 2012 – much before many of the regional conflicts began. The ground breaking of the $144m factory took place in 2014 and it had a soft launch last year.
“It is always difficult to anticipate war, especially what we have witnessed in Iraq, Yemen and Syria,” Yves Manghardt, chairman and CEO of Nestlé Middle East told Gulf Business.
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