Self-employment can be a great way to design your working style and develop a satisfying relationship with work. Regardless of whether you're taking on a new business full-time or as a side gig, the concepts of work and money are inseparable. Work is so much more than just a means of earning money. When your work works for you, you can fulfill many of your needs beyond a salary, and you can gain satisfaction, confidence, and self-worth.
If you're thinking about starting your own business this year, begin by considering what really resonates with your values and interests. Successful entrepreneurs will tell you that you'll fail to realize your goals if you're not passionate about your work.
You've likely heard people talk about their why. It's crucial to know why you are launching your business as it will determine your business plan. For example, if you're launching a business to satisfy a need in the marketplace, your business plan will be very different from meeting a personal need.
As you work through this process, it's essential to ask: Will this business meet my needs financially, intellectually, and emotionally? Accounting for the fact that you need, want, and deserve more than just a living salary will help you get started on the right foot.
Getting Started
If you’re considering starting a small business, you likely have an idea of what you want to sell and who you want to sell to. When you think of the product or service you want to present to the world, think about the skills you can leverage to help other people. Ask yourself: What lights me up? How can I make a positive impact or help bring about a transformation for my clients? Your work experience, unique skills, or passions are what you bring to the table, and your target customer is the one person who can benefit from them.
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