LC Waikiki, Local Pride Of Turkey, Launches Home Brand

LC Waikiki, a leading apparel brand in Turkey, now adds to its stores a new brand for home textiles.

Known as a major apparel brand LC Waikiki decided to sell home textile products in its wide network of retail stores. Collection and Buying Manager of the brand Ummuhan San says that they have special products for every age groups and sex. She informed us about their new move and the collection they prepared under Disney license for Car movie.

How was born LCW Home brand? Was there any gap in home textiles field or did you want to reflect your energy in this segment as well?

Both reasons are valid for our decision. We are a family brand working under the motto of “Everybody deserves to dress well” to respond to all their needs of family members. We have been receiving demand for home textiles besides their other needs for some time. In short, our customer demanded and we responded.

What products are covered in this line? Are all products made in your facilities?

Mainly, the category covers all spaces from kitchen to bath and to living rooms. Since the brand is so new, it now covers more than 400 varieties. All are aimed to certain age groups, adults, kids and babies, every item for bedrooms are in the line, including bed linens, blankets, pillows, quilts, etc.