‘Sustainability Is Not A Choice'

The COVID-19 crisis may have expedited the adoption of sustainable practices in the travel and tourism world.

- Nisha Verma

One thing that the COVID-19 crisis has re-ignited is the focus on sustainability, and more importantly, its necessity in the post-COVID world. While earlier the subject of sustainability being part of all tourism activities was often debated, today, it only gets a resounding yes from all corners of the travel and tourism world.

Shoba Mohan, Founder, RARE India, says that while there are people who feel sustainability needs to be followed as a strategy, some others believe that it has to be set aside. “It’s all about individual understanding. Today, with nature reviving itself, I hope people take cognisance of the fact that sustainability is not a choice. While COVID-19 might affect many of us, climate change affects each one of us. With earthquakes, locust swarms, etc., what more does one need to be told that we are in the throes of a massive climate crisis?” she questions.