Subhrajit Bardhan, General Manager, Swissôtel Kolkata, talks about the property and what it is like being the only Swissôtel in India. He delves on the advantages and disadvantages that a solo presence means for the brand and how this must be treated as an asset.
What makes Swissôtel Kolkata unique?
The USP of Swissôtel Kolkata lies in the DNA of the brand. Being a Swiss brand, Swissôtel’s promise is ‘Quality in Life’ for its guests. This is the basic tenet of everything that we do, right from the most mundane to the most exciting tasks. Apart from this, Swissôtel Kolkata flaunts a niche product with unique features like 11 jacuzzi rooms and suites (only hotel in Kolkata to have this), one of the largest pillarless banquet halls in the city, the city’s first infinity pool with stunning views, and an award winning alfresco lounge, Splash. We are also adjacent to a shopping mall with a multiplex and lifestyle stores that guests find convenient.
How does being the only Swissôtel in India work for you?
Our brand leaders are very meticulous in choosing partners and destinations to match the brand attributes, without emphasising too much on creating footprints. I feel that says a lot about our brand ethics. It would certainly help if we had more than one Swissôtel in the country. Not having more hotels of the brand affects the brand recall factor and we have to work twice as hard to get our fair share of business. However, post the integration of FRHI with AccorHotels, we are experiencing a strong loyalty distribution and increasingly more guests flocking to our hotel.
この記事は Hospitality Talk の August 2017 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は Hospitality Talk の August 2017 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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