Winning Brownie Points For Guest Loyalty

Given the competition in the market, hotels these days strive for the best to stand out and to earn guest loyalty. Hospitality Talk sought views from select hotels to understand how they are earning brownie points from their customers.

YEARNING AN EXPERIENCE

In today’s highly competitive market, it is imperative to build guest loyalty as each guest is different and is yearning for an experience rather than just a stay in another hotel room. Today’s travellers, led by the passionate millennial are looking for memory making experiences in their travels.

Loyalty programmes are often mistaken as Reward Programmes which they are not, as travellers do not choose a hotel based on the number of previously accumulated nights, they choose a hotel or a chain to stay based on their experience and recognition that they receive. People connect with people and that is what makes the difference. We at Hyatt are passionate about our purpose to care for people and ‘World of Hyatt’, our loyalty programme, is just that. World of Hyatt is built on the simple idea that a little understanding goes a long way - listening, noticing, extending a meaningful gesture can make all the difference in assisting our guests to be their best. Understanding also inspires loyalty. World of Hyatt connects people, places, and experiences at the heart of our world.

WOW FACTOR