Creating Fond Memories for Guests

Creating Fond Memories for Guests

Seasoned travellers often prefer to completely immerse themselves in local culture and natural surroundings, during their travels. Luxury hotels can greatly facilitate such objectives of tourists. A recent survey conducted by SLHW has revealed a rise of 62 percent in luxury travel. Ashok Malkani explores the rising popularity of luxury hotels in India and what the customers expect from these hotels.

The global luxury hotel market has over the last couple of years , en joyed a positive growth. This can be attributed to the fact that the turmoil created by the global financial crisis has receded and the number of high net worth individuals (HNWIs) has been increasing globally. But it is not all plain sailing for the luxury hotel segment either. Luxury hotels now, more than ever, need to innovate as their discerning clientele continues to evolve.

One fundamental challenge facing this segment is that the definition of ‘luxury’ is witnessing a shift all over the globe. With the affluent consumer segment becoming increasingly diverse, their expectations from the luxury hotels are also evolving.

While some high net worth guests continue to place great emphasis on a property’s proud tradition, rich heritage and long-established conventions, others demand innovation, personalisation and flexibility. With information being so readily available through endorsements on social media, luxury travellers, on an average, are now more knowledgeable than ever before.