Giving Birth To Instrupad

Brand Strategy Associate, Leo Burnett India & Director, Instrupad

- Ayshwarya Sharma

“So, you guys aren’t a physical studio space for artistes?” asked a reporter from a popular daily as I explained to him what Instrupad was. 

“No,” I responded. 

“Okay, so let me check with my editor if we can still cover you. Hold on.” 

There was just a nervous crackle on the phone. I was hoping I didn’t blow our first press cover. 

“He says it’s okay. But we wanted some images to go with the article. We were excited to showcase a jam room of sorts. Can we arrange a photoshoot for you guys at your office space?”

“Honestly, all our work is online. And we’re too small, so we work out of home.” 

“So...I mean, what do we show?” he sounded highly perplexed.

“How about just us... at Eddies or someplace? 

That’s generally where we meet to discuss work.” “Sure. Works.”

And so, our first official team picture was shot.