Ruhail Amin outlines how the sector has undergone a cultural and contextual shift to be more involved in brand-building and strategic communication over the years
We speak to some communications professionals who have seen the industry go through a cultural and contextual shift to understand the way the communications industry has evolved over the years.
Says Sonia Huria, HeadCorporate Marketing, Communications & Sustainability, Viacom18, “Over the years, the Corporate Communications industry in India has seen quite a drastic shift, both in ways that it functions and is perceived. Now, Corporate Communications teams have started driving the brand-building process in many organizations. Brands are now focusing on unifying and consolidating Digital, ATL and traditional PR functions, thereby creating synergies and harnessing their collective power. Rather than being in silos, communication and marketing experts are now collaborating. At Viacom18, our brand promise is to ‘open new worlds’. As a central function, communications plays a very significant role in imbibing this message in every network-level project while at the same time weaving in this message in every corporate brand marketing campaign.”
この記事は IMPACT の September 16, 2018 版に掲載されています。
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この記事は IMPACT の September 16, 2018 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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