Designed to be compact as compared to regular Croma megastores, ‘Gadgets of Desire’ offers customers the entire range and capabilities of a full-fledged Croma store through the ‘widerthan-store’ service…
In this fast-changing world, staying relevant in the retail sector is the formidable task. One company which has managed to stay abreast of the changes brewing in the sector while emerging as one of the fastest growing retail establishments is Tata Group’s retail arm, Infiniti Retail.
A Deloitte report titled ‘India Matters: Winning in Growth Markets’ highlights the datum that India is likely to emerge as the world’s largest middle-class consumer market with an aggregated consumer spend of nearly ₹13 lakh crore by 2030. Infiniti Retail – which operates one of India’s most successful gadget stores, Croma – is thriving owning to this continuous inflow of disposable income.
Croma is the nation’s first large format specialist retail chain for consumer electronics and white goods and has successfully expanded into Croma Zip stores, Croma Kiosks as well as an online vertical, www.croma.com. The brand has also recently launched a first-of-its-kind premium format store, Gadgets of Desire in New Delhi. The brand has 27 Gadgets of Desire shop-in-shops all across India, but this is the first exclusive, standalone outlet.
Ritesh Ghosal, CMO, Croma says, “Croma has always been a customer-centric retail company and Gadgets of Desire is an attempt to bring Croma closer to the customer and make it a ‘go to destination’ for everything electronic. Designed to be compact as compared to regular Croma megastores, Gadgets of Desire offers customers the entire range and capabilities of a full-fledged Croma store through the ‘wider-than-store’ service.”
Croma Goes ‘Wider- Than-Store’
この記事は Images Retail の June 2018 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Images Retail の June 2018 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
McDonald's The Maharaja Mac Of Transit Retail
While McDonald’s serves as a great example of successfully Indianising a global brand, it is also an insightful case study in strategically making transit retail work
Founders, Market are Key for D2C Investors
Investors and brands across the retail landscape are the crucial factors considered when raising funds
Powering Consumption Growth India's Home and Household Market Report
The report from Deloitte India projects that India’s home and household market is witnessing strong demand, particularly in tier 2 and tier 3 cities that are emerging as growth hubs
Tech Infra Readiness Among Top Challenges in GenAI implementation
Tech infrastructure readiness is one of the top three challenges organisations in the technology, media, and telecom (TMT) sector face when implementing Generative AI (GenAI) solutions, a report stated.
Amazon India Introduces AI Chatbot Rufus Ahead of Festive Sale event
E -commerce major Amazon India launched a new generative AIpowered conversational shopping assistant, Rufus, ahead of the start of its festive sale event.
'Fusion of Art and Commerce Helps Virtuous Retail Create Culturally Rich Shopping Environments'
Sumi Gupta, board member of VR South Asia, who spearheads all things art and culture at the group, talks about the unique approach of curating art festivals in retail spaces to foster a deep community connection and drive commerce
Jumboking's Travel Retail Journey
About 95% of Jumboking's outlets are positioned at busy transit hubs benefiting from the high foot traffic these places enjoy
What's Driving the Success of Electronics on Q-commerce
Electronics are among the hottest selling items on q-commerce. Here's what's driving the trend and why the collaboration is a win-win for all stakeholders
Measuring the Influencer Effect
Influencer marketing has become a core part of every brand's marketing. But does it really benefit brands?
Mid-range Smartphone Users Lead in Premium Product Engagement
The study, conducted by Bobble AI’s Market Intelligence division, delves into the online shopping behaviour of smartphone users