Felicity Mall, A One-Stop Shopping Destination For Nellore

The mall encompasses a variety of retail of retail outlets featuring different brands, apparel, food court, games and movies…

Built and designed over a space of 3,20,000 square feet with two basement parking spaces, MGB Felicity Mall, the first of its kind in Nellore, is the biggest mall of Andhra Pradesh. The mall encompasses a variety of retail of retail outlets featuring different brands, apparel, food court, games and movies. In an exclusive interaction with IMAGES Retail, Machani Gangadhar Gopala Krishna, Joint Managing Director, MG Brothers Real Estate, spoke about the success and overwhelming response and joy that Felicity Mall is giving to the shoppers of Nellore.

He said that the prime focus of Felicity Mall is to provide good customer experience.

“We ensure that our staff is courteous in order to welcome patrons. We also emphasise on conducting traditional and situation-based events, a completely new innovation for the people of Andhra Pradesh. We have been conducting ‘Shopping Carnival’ in which additional benefits are passed to customer,” he said.

“We aim to please with the provision of many more amenities including baby strollers, wheel chairs for consumers who need them. Special attention is also given to mall hygiene. We also have a mall radio which plays music and other important announcements throughout the day,” he added further.

Integrating Technology & Omnichannelisation

Felicity Mall has a dedicated software which manages and generates all reports (DMR).This exclusive software is also used to monitor the energy consumption in real time and analyses the losses to control. Mall generated solar energy is also tracked through separate software in real time.

“We also have a software to better facilitate parking in the mall. Through this, counting, categorization and stay-time of the vehicles can be tracked in real time,” Gopala Krishna stated.