IFF 20th Edition | Fashion Techway Roundtable: Unified Retail Operating System Essential for a Consistent Customer Experience

The dynamics of retail are shifting at a rapid pace today. The modern consumer shops across multiple channels and it is indispensable for brands and retails to offer lifetime value across all these channels. Hence, a unified retail and wholesale operating system has become the top priority for brands and retailers to own consumers across all touchpoints…

Digitisation has rocked the very foundation of retail; it is rewriting the rules of engagement, removing barriers to entry, widening competition, and overturning business models. In this Omnichannel age, a ‘unified retail operating system’ is indispensable to own customers across channels. The topic was discussed in detail at the 20th edition of the India Fashion Forum, held in December at Hotel Conrad, Bengaluru.

The session which deep dives into the various approaches for successful retail transformation, was partnered by Omuni, powered by Arvind Internet.

Led by Mukul Bafana, CEO, Arvind Internet, the panel consisted of the following luminaries:

1. Arun Naikar, Head E-Commerce, Fabindia

2. Ayushi Gudwani, CEO & Founder, FableStreet

3. Faiz Ahmed, MD, Esomoire/Inmark Retail, Voi Jeans

4. Lavanya Nalli, President, Nalli

5. Praveen Shrikhande, CDO, ABFRL

6. Rajesh Jain, Managing Director & CEO, Lacoste India

7. Rajesh Kadam, COO, Inc. 5 Shoes

8. Ranganathan Aravamudhan, Fashion-Licensee and Omnichannel Expert, Brandzstorm

9. Sanjiv Shah, VP, Business Transformation, Baggit

10. Vivek Mehta, CEO, Mass Brands (Amanté)

The dynamics of retail are shifting at a rapid pace today. The modern consumer shops across multiple channels and it is indispensable for brands and retails to offer lifetime value across all these channels. Hence, a unified retail and wholesale operating system has become the top priority for brands and retailers to own consumers across all touchpoints. “When we say Retail Operating System, we do not necessarily mean only technology; in fact, it encompasses the entire gamut of people, operations and technology that can be buttressed to own our consumers across channels,” stated Mukul Bafana, kickstarting the discussion.