Digitisation has rocked the very foundation of retail; it is rewriting the rules of engagement, removing barriers to entry, widening competition, and overturning business models. In this Omnichannel age, a ‘unified retail operating system’ is indispensable to own customers across channels. The topic was discussed in detail at the 20th edition of the India Fashion Forum, held in December at Hotel Conrad, Bengaluru.
The session which deep dives into the various approaches for successful retail transformation, was partnered by Omuni, powered by Arvind Internet.
Led by Mukul Bafana, CEO, Arvind Internet, the panel consisted of the following luminaries:
1. Arun Naikar, Head E-Commerce, Fabindia
2. Ayushi Gudwani, CEO & Founder, FableStreet
3. Faiz Ahmed, MD, Esomoire/Inmark Retail, Voi Jeans
4. Lavanya Nalli, President, Nalli
5. Praveen Shrikhande, CDO, ABFRL
6. Rajesh Jain, Managing Director & CEO, Lacoste India
7. Rajesh Kadam, COO, Inc. 5 Shoes
8. Ranganathan Aravamudhan, Fashion-Licensee and Omnichannel Expert, Brandzstorm
9. Sanjiv Shah, VP, Business Transformation, Baggit
10. Vivek Mehta, CEO, Mass Brands (Amanté)
The dynamics of retail are shifting at a rapid pace today. The modern consumer shops across multiple channels and it is indispensable for brands and retails to offer lifetime value across all these channels. Hence, a unified retail and wholesale operating system has become the top priority for brands and retailers to own consumers across all touchpoints. “When we say Retail Operating System, we do not necessarily mean only technology; in fact, it encompasses the entire gamut of people, operations and technology that can be buttressed to own our consumers across channels,” stated Mukul Bafana, kickstarting the discussion.
この記事は Images Retail の January 2020 版に掲載されています。
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この記事は Images Retail の January 2020 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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