Top 10 Global Consumer Trends 2019

These trends provide insight into consumers’ changing values and explore how their behaviour is disrupting the business globally…

- Alison Angus

Read on for the top ten global consumer trends released by Euromonitor International, which are expected to gain traction in 2019-20. Each of these trends have been analysed on the following components:

Trend-specific characteristics
How the trend manifests itself
Environment
Behaviour and motivation
Industry responses
Expert view
Long-term impact

These trends provide insight into consumers’ changing values and explore how their behaviour is disrupting the business globally. The top 10 global consumer trends revealed this year are:

Age Agnostic

Boundaries of old age are shifting. As people live longer and take better care of themselves, older consumers feel and want to be treated as younger. Later lifers are in better nancial shape than the rest of the population, boasting the highest spending power among all age groups. This high average income level of these two age groups will grow 26 percent and 22 percent respectively, through to 2025, making this demographic a highly pro table target group for marketing discretionary purchases.

Back to Basics for Status

Shoppers are searching for authentic products and experiences, moving away from overt materialism to simplicity as well as from generic to higher quality products. Trends in food and drink perfectly re ect the shift of ‘Back to Basics for Status’. Buying hyperlocal food is growing in popularity for a range of reasons including that it supports local businesses, food is fresher and tastes better, it reduces the environmental impact by eliminating ‘food miles’ and may offer better value for money as it encourages the consumption of in-season fruit and vegetables.

Conscious Consumer