No single decision or factor fueled Live Wireless’s explosive growth. “It was 19 years of learning, failing, and not giving up,” says President and Founder Mike Orlando. The Toms River, New Jersey-based business provides products and services to wireless companies and distributors, including asset management, device refurbishing, and buyback and trade-in programs so they can keep up with the soaring demand for mobile devices.
For Orlando, the recipe for longevity includes staying nimble and lean, understanding market trends, and always providing value to clients. Over the years, Orlando learned to use the company’s size to its advantage, focusing on niche client pain points larger competitors overlook. Live Wireless stores devices and parts on-site to provide carriers with inventory to “fill the gap” while they wait for shipments from overseas.
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