Samira Habitats Come Fast! Alibaug calling

Well-versed with different segments of the economy and a die-hard optimist with a twinkle in his eyes Mr Samir A Nerurkar, Founder & Managing Director, Samira Habitats spoke with Krishna Kumar Mishra about his journey, future plans, Covid, and its impact in detail.

- Krishna Kumar Mishra

Alibag, a small coastal town in the Konkan region of Maharashtra, is located about 96 km south of Mumbai. Steeped in colonial history, it is a quaint little town replete with sandy beaches, clean unpolluted air, and plenty of forts and temples. Till the few years ago the place was popular just as a weekend getaway. No more. Now the crème de le crème of Mumbai – HNIs, Cricketers, Filmstars, Industrialists and Corporates are clamouring for an abode there.

And the credit must go to one man – Samir A Nerurkar. For him Alibag was love at first sight when he went there first time with his parents. A look at the beauty of the place, and Samir got his calling. A first generation entrepreneur almost two and half decades back he started his entrepreneurial journey with just Rs 25,000, given by his mother. With a strong vision, faith in his own conviction and a dream to create something unique, something beautiful, something which touches a large number of people’s life, Samir started from scratch. His dream mission took the shape of a company - The Samira Group. The first victims of his charm, as usual, were his close friends and relatives. But as the popular saying goes – Kaarvan Banta Gaya. Today he has 90% market share in organized sector. His due diligence process and understanding of the meticulous paperwork makes Samira the ideal organization to deal with.

You have been promoting The Alibag Life, since many years. Can you please elaborate what that life is?