Wow Beyond Words!
WHAT A START!
The intimate apparel industry has been witnessing an exponential explosion in India and while the potential looks unlimited, streamlining the industry business by integrating the stakeholders was not finding its foothold. INNER SECRETS, is playing a pivotal role and true to his illustrious efforts, the latest offering from him has turned out to be a rip roaring success and a moment engraved in golden letters into the hearts of every participant.
‘Wow Beyond Words!’ was the unanimous reaction from all stakeholders who participated in INTIMASIA (Chennai) 2018, the biggest trade event of its kind for the intimate apparel value chain. The Chennai Trade Centre was buzzing with excitement and energy on June 27th and 28th as it witnessed a one of its kind event. In just its second coming, INTIMASIA (Chennai) has not only exceeded the expectations of the industry but set a high benchmark as a domain knowledge leader and innovator. In his own words, Mr Yusuf Dohadwala, Chief organiser shared “Although we have been in this industry for 15 Years, INTIMASIA is a new event for this Industry. We want to nurture it step by step to help this industry which is largely unorganised. It will take some time for brands and retailers to understand what we are trying to do with INTIMASIA and eventually many will join and the show will grow bigger and bigger with more content.”
He added “The excitement was palpable well before and after the show across India. Those who missed it felt regretful and we are certain they would do what it would take to be part of the next edition. This is how the show will continue growing. Having said that, there is lot of work and responsibility on our shoulders with INTIMASIA as this show will tell the world of our capabilities in this sector.”
Astounding Results
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AS HISTORY BREATHES IN THE TOMBS, FORTS AND CRAFTS OF GWALIOR, THE MODERN MIND PEEPS THROUGH ITS BAZAARS. FROM CITY MALLS TO GULLY SHOPS, GWALIOR HAS IT ALL. TEASING THE BUYERS WITH ITS LIGHT AND DELICATE COTTON AND SILK CHANDERI AND MAHESHWARI SARIS, ANTIQUE JEWELLERY, HANDMADE CARPETS, WALL HANGINGS, LACQUERWARE, AND ORNAMENTS, GWALIOR PROMISES TO BE A SHOPPERâS DELIGHT. THE INTIMATE WEAR MARKET IS ALSO OOZING IN THIS PART OF THE PLANET. WITH A NUMBER OF STORES, BIG AND SMALL, HOSTING A VARIETY OF COLLECTIONS IN TERMS OF RANGE, QUALITY AND CATEGORY, GWALIOR OFFERS AMPLE OF OPTIONS FOR ONE TO PICK THEIR PERFECT UNDERCOVER. IF YOU ARE PLANNING TO CHECK OUT SOME OF THE LINGERIE COLLECTIONS IN THE FORT CITY THEN YOU MUST NOT MISS THESE TOP 10 PLACES NOT ONLY FOR THEIR COVETOUS COLLECTIONS BUT ALSO TO GET A GLIMPSE OF THE UNIQUE WAYS IN WHICH THESE TRADERS ARE RULING THE BUSINESS.
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MACHO, ONE OF THE LEADING BRANDS IN MENâS INNERWEAR CATEGORY IN THE INDIAN MARKET LAUNCHED ITS SUB-BRAND MACHO HINT, ON 11TH SEPT 2018, AT MUMBAI. TO PROMOTE THE LAUNCH OF THIS NEW VENTURE, THE COMPANY RELEASED AN EYE-CATCHING TVC FEATURING TIGER SHROFF WITH A NEW TAGLINE âFASHION BADE ARAM SEâ. THE YOUNG HEARTTHROB OF BUDDING INDIA IS NOW ROPED AS THE BRAND AMBASSADOR FOR MACHO HINT. THE DASHING PERSONALITY OF THE DANCING STAR APTLY RESONATES WITH THE IDEA OF âCOMFORTABLE, FLEXIBLE AND STYLISHâ CLOTHING. THE BRANDâS MESSAGE TO OFFER A PERFECT MIX OF STYLE AND COMFORT FOR THE YOUTHFUL AND FASHIONABLE CONSUMER IS WELL RECEIVED BY ITS AUDIENCE.
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TRAVELLING THROUGH THE TIDES OF TIME, CLIMBING THE ROUGH CLIFF ONE STEP AT A TIME, SHAH NAVNITLAL NATVERLAL HR TRADERS EMERGED TO BE A BIG NAME IN THE INTIMATE WEAR CIRCUIT. ESTABLISHED WAY BACK IN THE 1960S IN THE LAND OF SURAT, HR TRADERS SWOOSHED TOWARDS AN ORGANIC GROWTH AT A FAST PACE. IN THIS MONTHâS EDITION, WE BRING YOU THE STORY PORTRAYING RAMNIK SHAHâS JOURNEY OF CEMENTING ITS FOUNDATION BRICK BY BRICK TO BUILDING AN EMPIRE FROM AN OBLIVION.
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