Market consolidation has been the feature lately which is the major driving force prompting mergers & acquisition activities in the advertising technology (ad-tech) sector. India has also not been untouched by this phenomenon with Inmobi's acquisition of AerServ for $90 million in January this year highlighting this trend.
The mobile ad-tech player which has its origins in mKhoj, an SMS based search and monetization venture started by four local entrepreneurs, bought the California based AerServ to enhance monetisation options for publishers. A complex process at the best of times, M&A finance strategies need to be in place for any such activity to reach a feasible conclusion. Let's have a look at a few of them that can be helpful for an entrepreneur.
Thorough Evaluation of Liquidity
この記事は M & A Critique の July 2018 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は M & A Critique の July 2018 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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