Technology Makes Business Lean And Agile

INTTRA, a name associated with technology platforms widely used in the maritime industry, is making rapid inroads in the Asian market with its just-in-time solutions. Inna Kuznetsova, President and Chief Operating Officer of INTTRA, in a one-to-one with Ramprasad, Editor-in Chief, Maritime Gateway, details how technology has today become the lifeblood of businesses, enabling them to be lean and better serve their customers.

Q What are the apprehensions of stakeholders today in adopting technology?

The concerns are very real. Logistics companies operate on very thin margins, which means making the right decisions about allocating resources available for digitization is very important. Compare that to the financial services industry where margins are higher and there is greater capital available for pilot projects. In the shipping industry customers do not have the luxury of running many proof of concepts or trials and have to be selective in allocating resources. The industry looks at targeted solutions, one that offers quick analysis of specific problems with the ability to solve them cost effectively. Our approach is to package products taking into account the ability to quickly deliver a return on investment for customers.