Empathy is not a speed breaker, but a performance accelerator
People Matters|November 2020
The scale of work and home life for employees weigh heavy on the work front, with employees being on the receiving end of unrealistic expectations, hampering both wellness and productivity. How can a Chief Empathy Officer fix the imbalance that persists in experience? Let’s find out
- Bhavna Sarin
Empathy is not a speed breaker, but a performance accelerator

Storytelling. Remember the breakthrough discovery of how storytelling helps establish an instant connection with customers? Gaining not just their attention, but their interest and in most cases their loyalty as well? The key purpose and outcome of beautiful storytelling –establishing an unbreakable connection or an unbreakable instant bond with consumers, that goes beyond features, products, services, price, and every such element associated with a business.

What was the role of that instant connection? It’s neuroscience! Several research reports have highlighted the impact of hormones like oxytocin and dopamine on human behavior. How certain external stimuli possess the power to trigger response from these hormones, which in turn suggests favorable behavioral responses.

Why did organizations shift from talking about their products to telling stories? For the very reason of striking an emotional connect and a recall, through external stimuli. Translating that school of thought in the context of the present day, isn’t it more crucial to ensure such a meaningful connect and loyalty with the workforce first, and then move on to sustaining such meaningful connects with customers in the long-term?

この蚘事は People Matters の November 2020 版に掲茉されおいたす。

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この蚘事は People Matters の November 2020 版に掲茉されおいたす。

7 日間の Magzter GOLD 無料トラむアルを開始しお、䜕千もの厳遞されたプレミアム ストヌリヌ、9,000 以䞊の雑誌や新聞にアクセスしおください。

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