Improved connectivity and modern technology allow organizations of all kinds to bring their workforce closer together, thereby allowing for better collaboration between far-flung team members.
Ajay is a top-performing regional sales manager in rural Kerala, employed by a renowned multinational agriculture company. An old timer with the firm, Ajay leads sales for his region, spread over a 4000 square-kilometre stretch of Palakkad, the largest district of the state. Although he operates from the ‘rice bowl of Kerala’ in Southern India, the way Ajay manages his work and time today is markedly different from what he used to do 15 years ago, when he had joined the firm straight out of college. On a given day, Ajay would have to travel for hundreds of kilometres at a stretch to meet with key customers and channel partners. During these rounds, he was usually cut off from his colleagues, his manager and the organization due to poor connectivity and a lack of digital penetration in the hinterlands. It was tough to connect with his customers as well, which meant he would spend a lot of time on the road meeting clients.
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