Mother's Recipe Attracts Shoppers With New Packaging

Further the brand is planning to hit 120 stores by mid-year with this campaign. They are working on another unique but evolved project for the brand that will bring together sampling, digital media and storytelling all in one taking it to the next level.

- Nabamita Chatterjee

With the packaged food and condiments segment evolving everyday, consumers are seeking convenient and better packaged products for their homes. Keeping consumer satisfaction and convenience as the aim Mother’s Recipe, recently launched their Ginger Garlic Paste in an innovative 300gm Tub pack. In the next 2 weeks, the retail roll-out will be covering the Tier 1 towns as well, along with a massive distribution rollout in the current cities. This will also be supported with visibility campaign in the Modern Trade outlets and supermarkets.

Packaging plays a key role in influencing consumers’ purchase decision. Expressed by many FMCG brands, a key principle for modern product packaging is that the easier it is to use a product, the more likely it will be accepted by consumers. In such a scenario, constant innovation in product and its packaging is imperative.