Flying High on Wings of Ambition

Regional supermarket numero uno Ratnadeep to cross 100 stores this year and 200 over the next 3 years

- Sanjay Kumar

Sanjay Kumar of Progressive Grocer conferred with the top management deck of the Hyderabad-based supermarket chain on how it has taken up the cudgels against the Covid pandemic and worked around the challenges of the lockdown to make its products and services easily and safely accessible to its customer base by introducing out-of-the-box solutions and innovations in terms of its private label and merchandising strategy, which has helped it to grow its business even during these tough times and also given it the fodder to expand its wings ambitiously in the months and years ahead.

Ratnadeep Retail Pvt. Ltd embarked on its food and grocery supermarket journey 33 years ago – in 1987 – when it opened its first store in the city of Hyderabad. With a storied legacy to fall back on, and which is continually being burnished further, Ratnadeep has now become the most awarded supermarket chain in the State of Telangana and among the most credentialled regional supermarket chains in India.

Currently, Ratnadeep has a retail footprint spanning over 3,00,000 square feet across 68 stores operating in Hyderabad, Secundrabad, and Bangalore. It is not just a next-door neighbourhood store that is there to satisfy the daily needs of customers; as a food and grocery retailer, all its strategies revolve around its loyal customer base.

“We are first and foremost known for providing quality products and delightful customer experience,” asserts a company spokesperson, pointing to the retailer’s mission even in these difficult times of the coronavirus, which is to make its products easily accessible to all customers and even push to expand its store count further to 70 as shortly as possible.