Three years after it acquired Whole Foods Market, Amazon is planning to disrupt the grocery industry once again, this time with innovation not seen in any traditional food retailer — ever.
After months of speculation, the Seattle-based company opened its first stand-alone supermarket banner in late August: a 35,000-square-foot, digitally perfected store in Woodland Hills, California, called Fresh.
The Fresh banner isn’t an offshoot of Whole Foods Market, nor does it look like one of those checkout- less Amazon Go stores that have been popping up in urban areas across the United States, nor does it resemble the 365 banner that Amazon scrapped last year, either.
The new Amazon Fresh supermarket takes elements of all of those concepts — micro fulfillment, contactless features, a curated assortment of premium and conventional products, and highly personalized service — and melds them into one innovative store that offers something for every type of food shopper, from low-touch cashier-less checkout to high-touch made-to-order prepared foods. This is a store designed to appeal to a shopper looking for the best of everything: the best product mix, the best technology and the best shopping experience.
“The Amazon Fresh grocery store is designed from the ground up to offer a seamless grocery shopping experience, whether customers are shopping in-store or online,” says Jeff Helbling, VP of Amazon Fresh stores, in an exclusive interview with Progressive Grocer. “We’ve taken our decades of operations experience to deliver consistently low prices for all, and free same-day delivery for Prime members.”
この記事は Progressive Grocer の September 2020 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は Progressive Grocer の September 2020 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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Gurgaon's First and Most Successful Independent F&G Retailer
SINCE LAUNCHING ITS FIRST OUTLET IN THE YEAR 2000 IN DLF GURGAON AT A TIME WHEN MODERN TRADE FOOD AND GROCERY STORES WERE NOWHERE ON THE RETAIL HORIZONS OF THE MILLENNIUM CITY, NEEDS SUPERMARKET HAS GROWN TO ADD 26 LARGE, MEDIUM AND SMALL STORES TO ITS KITTY, CLOCKING AN ADMIRABLE RUN RATE ON VARIOUS PARAMETERS OF RETAILING EXCELLENCE ALONG THE WAY. PROGRESSIVE GROCER SPOKE TO NEEDS SUPERMARKET’S MD AJAY DHAR, AND CEO, ARUN KHATTAR, ABOUT HOW THE GROCERY CHAIN HAS BEEN ABLE TO HOLD ITS OWN AND CLOCK STEADY GROWTH IN A HYPER-COMPETITIVE MARKET DOTTED WITH BIG-BOX NATIONAL RETAILERS AND THE SECRET SAUCE BEHIND ITS SUCCESS RECIPE.
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