Glorious launches @ India Food Forum

Launching a new product at a trade show is the best way to maximize exposure and connect directly with the consumers. Over the years, India Food Forum has emerged as the preferred launch vehicle for many food products. That’s because the platform offers the opportunity for a live, captive audience, and an ideal way to showcase the product in the hands of a targeted consumer demographic.

This year at India Food Forum,9 Brands took the lead to launch new products that are sure to make a market splash and leave a lasting impression with customers in the days to come.

ABBOTT

ABBOTT showcased its hallmark brand PediaSure, a scientifically designed nutritional supplement that provides complete, balanced nutrition for children aged two and above – to support those special years of rapid growth and development. Through robust science credentials and a unique 360-degree strategy, PediaSure has been able to scale up rapidly and win the confidence of Indian mothers with kids in toddler and pre-schooler age groups. PediaSure is the No.1 toddler nutrition brand in India and also the No.1paediatricianprescribed brand in India. Having been successful in addressing the need gap of toddlers and pre-schoolers, PediaSure is now set to venture into new horizons.

DUKES INDIA

DUKES India, the wafers category leader launched Lollifun – a fresh avatar of the age-old favourite children’s treat Lolligum. The new Lollifun Gada comes loaded with multiple flavours containing the goodness of fruits. The three fun flavours of litchi, black currant and raspberry are sure to become instant hits with young customers. Innovative packaging in a Gada (mace) is a unique feature and can help the products to double up as toys for children to play with. Breaking away from the notion of ‘gum’ in lollipops, Lollifun is presenting a healthier version of a traditional treat.

KINGFISHER